Straight Talk about Writing Cover Letters

Straight Talk about Writing Cover LettersStraight Talk about Writing Cover LettersStraight Talk about Writing Cover LettersIts easy to find resources that teach you the best practices for writing titelblatt letters. You can find several right here on this blog, more in our Career Corner, and plenty of others on the web. But Im not sure it will be any more helpful than hearing unterstellung somewhat harsh words from Blaine Hilton, a business owner and hiring manager who tells it like it is regarding cover letters. In his Blaine on Business blog, he gives a 9-point reality check that might make you rethink the way youve been writing your letters.Although Blaines post is titled Resume Writing and Submission, it provides at least as much insight into cover letters. In fact, his first two points are1. Have a cover letter.2. If your cover letter is a form letter, forget it.He also gives great tips on how to focus your letter on the business and its needs, rather than on you and yours. Here s one of his big complaints4. Cover letter is focused on the applicant While it is great you are telling me about you, I quite frankly dont care. Im trying to run a business and make a profit. 99.9% of people talk about only themselves if they send a coversheet at all. If you really want to get my attention on a cover sheet, focus on talking about me and my business. Tell me how you are going to help me. Tell me how you are going to solve my problems and make me money.Read that again. He frankly doesnt care to hear about (gasp) ... you. Dont worry, once youre hired, your employer will (probably) come to care about you as a person. Butat thisphase of the hiring process, when theyre comparison shopping among applicants, yourejust one of the productstheyre considering. So your cover letter should be like a product advertisementa clear and memorable message about the benefits you have to offer the buyer. Or, as Hilton puts it7. Answer my concernsHiring someone is going to have the singl e biggest impact on my business. It is my business and thus Im going to have many concerns for you. The applicant that realizes this will tailor their writing to answer the questions I have and make me feel confident that I should choose you.I thought Hiltons candor was a valuable reminder of what youre really trying to do in a cover letter. Its easy to get wrapped up in talking about past jobs, but your real objective is to convince the employer that youll do a great job for them in the future.